20471120 AW1999 Hyoma Sweater
20471120 AW1999 Hyoma Sweater
Standing as one of Harajuku’s most popular brands in the ‘90s, Masahiro Nakagawa named his brand after a specific date - November 20th, 2047, which he believes will be a significant moment in Earth’s timeline. The label put forth a sort of gleefully dystopian future through moto and army inspired clothing, contrasted against their recurring cartoon avatar Hyoma, a child whom had “sex” and “violence” tattooed on his face. Unsurprisingly for a label named after the future, Nakagawa and his creative partner Lica were forward thinking, and famously toured the world establishing creative ateliers for what they called the "The Tokyo Recycling Project,” where customers could have their old and unwanted garments transformed by having 20471120 visuals printed on them.
“We Are Ready For Communication” was one of the persistent slogans the brand used in conjunction with Hyoma, a fun pairing with his mischievous appearance that one can’t help but suspect to be ironic. Across the sleeve the label’s name is employed, along with patches to create the kind of moto detailing 20471120 was known for, and which especially defined their fall 1999 season. The outlandish pink color scheme is true to the Harajuku style of the ‘90s, which commonly used pinks, purples, and neons, and other high-visibility colors.
Condition: 8/10. Two small holes on backside, one on upper back left shoulder.
Tagged size: M
Shoulder: 17.5in
Pit to pit: 19.5in
Length: 25in
Sleeve: 31in (measured from neck)